Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

We may collect information you voluntarily provide, including:

• Your name
• Email address
• Telephone number
• Mailing, billing or service address
• Information about your home, HVAC equipment or requested services
• Appointment and scheduling information
• Messages, questions and other information submitted through our forms
• Estimates, invoices, service records and transaction information
• Communication and marketing preferences
• SMS or MMS consent and opt-out records
• Reviews, survey responses and customer feedback
• Information submitted when applying for employment
• Information provided during telephone, email or text communications
• Call recordings, when calls are recorded and appropriate notice is provided
• Other information you choose to provide

Please do not submit sensitive personal information through a general website form unless it is specifically requested and necessary for us to provide the requested service.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect information such as:

• Internet Protocol address
• Browser type and version
• Device type and operating system
• Approximate location derived from an IP address
• Pages viewed and links selected
• Referring and exit pages
• Date, time and duration of visits
• Website interactions and form activity
• Advertising identifiers
• Cookie, pixel and similar technology information
• Information about whether an advertisement resulted in a website visit, telephone call, form submission or other interaction

We may use cookies, web beacons, pixels, tags, local storage and similar technologies to operate the website, remember preferences, understand website usage, prevent fraud, measure advertising and improve our services.

Information From Other Sources

We may receive information from other sources, including:

• Advertising and analytics providers
• Social media and review platforms
• Online directories and lead-generation services
• Scheduling, dispatch and customer-management platforms
• Payment processors and financing providers
• Business partners and service providers
• Publicly available sources
• Referral partners
• Other individuals who request service on your behalf

Information collected through a third party may also be subject to that third party’s privacy policy.

2. How We Use Information

We may use personal information to:

• Respond to questions and service requests
• Schedule, confirm and manage appointments
• Provide HVAC installation, maintenance, repair and related services
• Prepare estimates, invoices and service records
• Communicate about technician dispatch, appointment status and service updates
• Process or facilitate payments and financing
• Maintain customer and equipment histories
• Provide warranties, maintenance reminders and customer support
• Send administrative, transactional or safety-related communications
• Send marketing communications when permitted
• Personalize website content and advertisements
• Measure the effectiveness of our website, advertising and marketing campaigns
• Create advertising audiences using information collected directly from our customers
• Improve our website, services, advertising and customer experience
• Detect spam, fraud, security incidents and misuse
• Maintain and protect our systems, property and legal rights
• Comply with legal, tax, accounting, licensing and regulatory obligations
• Resolve disputes and enforce our agreements
• Evaluate employment applications
• Carry out another purpose disclosed when information is collected or with your permission

We may combine information collected through different interactions and devices for these purposes.

3. Google Analytics and Google Advertising Services

We may use Google products and services to operate, analyze, advertise and measure the performance of our website and marketing. These services may include Google Analytics, Google Ads, Google Tag Manager, conversion tracking, remarketing, Customer Match, enhanced conversions and related Google advertising tools.

Website Analytics and Advertising Cookies

Google and other advertising or analytics providers may use cookies, pixels, tags, device identifiers and similar technologies to collect information about visits to our website. This information may be used to:

• Understand how visitors use the website
• Measure website traffic and performance
• Determine whether an advertisement led to a website visit, telephone call, form submission or booked service
• Limit how frequently advertisements appear
• Create or use advertising audiences
• Display advertisements that may be relevant to previous website visitors
• Improve advertising campaign performance

Google may associate information collected through our website with information connected to a visitor’s browser, device or Google account, subject to Google’s own privacy policies, account settings and applicable law.

Customer Match

We may use Google Ads Customer Match or similar customer-list advertising services. Customer Match allows us to use information customers have provided directly to us to create advertising audiences, reach existing or prospective customers, exclude existing customers from certain campaigns and measure or improve advertising performance. Information used for Customer Match may include:

• Email address
• Telephone number
• First and last name
• Mailing address
• Country or ZIP code

This information may be formatted, normalized and converted into a hashed code before it is transmitted or as part of Google’s secure upload and matching process. Hashing converts information into a coded value for matching purposes. Google may compare the submitted information with information associated with Google accounts. We do not receive access to the identities or account information of Google users who do not match our submitted information.

We will use Customer Match only with information obtained through a direct interaction with a customer or prospective customer, such as when someone:

• Requests HVAC service or an estimate
• Submits an inquiry form
• Calls or communicates with us
• Becomes a customer
• Requests information
• Registers to receive marketing communications
• Otherwise provides information directly to Sunshine State

We do not intend to provide Google with sensitive personal information for Customer Match.

Enhanced Conversions and Conversion Measurement

We may use Google Ads enhanced conversions and similar measurement services. When a visitor completes an action such as submitting a form, requesting an estimate, calling us or scheduling service, customer-provided information may be securely hashed and transmitted to Google. Google may use the hashed information to:

• Determine whether a conversion resulted from an advertisement
• Improve the accuracy of advertising measurement
• Attribute online and offline customer activity to an advertising campaign
• Improve automated bidding and campaign performance
• Create conversion-based customer lists where enabled

Depending on our configuration, enhanced conversion information may include an email address, telephone number, name or postal address provided during a customer interaction.

Google’s Role

Google processes information used with its advertising services under Google’s applicable terms, privacy policies and customer-data policies. Google states that Customer Match files are used to match customer information with Google accounts and to ensure compliance with Google Ads policies. Google may also use information derived from advertisement impressions or clicks to improve its advertising and other services.

Google may independently collect information through cookies, tags or other technologies on our website. Google’s handling of information it independently collects is governed by Google’s own privacy notices and controls.

Your Google Advertising Choices

You may manage how Google uses information for personalized advertising through your Google account’s advertising settings. You may also:

• Adjust your browser to block or delete cookies
• Use available website cookie controls
• Use browser extensions or device settings that limit advertising tracking
• Contact us and request that we stop using your directly provided contact information for Customer Match or similar customer-list advertising

A request to stop Customer Match use will not prevent us from using your information to provide requested services, maintain business records or send necessary service communications. Disabling cookies may affect certain website functions and may not prevent every type of advertising measurement or customer-list matching.

4. Cookies and Similar Technologies

Cookies are small files placed on a browser or device. Some cookies are necessary for the website to function, while others support analytics, preferences and advertising. We may use:

• Essential cookies: These support website operation, form functionality, security and basic features.
• Preference cookies: These remember choices and website settings.
• Analytics cookies: These help us understand website traffic, visitor interactions and performance.
• Advertising cookies: These support conversion measurement, remarketing, audience creation and advertising personalization.

You can control cookies through your browser settings and, where available, our cookie-consent tool. Blocking cookies may cause parts of the website to function differently or become unavailable. Third-party providers may offer their own tools for controlling the information they collect.

5. How We Disclose Information

We may disclose personal information to the following categories of recipients.

Service Providers

We may provide information to companies that perform services on our behalf, including:

• Website hosting and maintenance providers
• Contact-form and spam-prevention providers
• Scheduling, dispatch and customer-management platforms
• Email and text-message providers
• Telephone and call-tracking providers
• Analytics and advertising companies
• Google and other advertising platforms
• Payment processors
• Financing providers
• Accounting, legal and professional advisers
• Data storage and cybersecurity providers
• Customer-support and administrative providers

These providers may access personal information only as reasonably necessary to perform services for us or as otherwise permitted by their agreements and applicable law.

Financing and Payment Providers

When you request financing or submit payment information through a third-party provider, your information may be collected directly by that provider. The provider’s privacy policy and terms will govern its collection and processing of that information. We may receive transaction status, approval information or other limited information necessary to coordinate a service.

Legal, Safety and Business Purposes

We may disclose information:

• To comply with a law, regulation, subpoena, court order or legal process
• To cooperate with government or law-enforcement authorities
• To investigate fraud, security issues or illegal activity
• To protect our customers, employees, business, property or legal rights
• To enforce an agreement or collect an amount owed
• In connection with a merger, acquisition, financing, reorganization, sale of assets or similar business transaction
• With your direction or permission

Aggregated or Deidentified Information

We may use or disclose aggregated or deidentified information that cannot reasonably be used to identify an individual.

6. Sale, Sharing and Targeted Advertising

We do not sell customer lists or personal information in exchange for money. We do not sell or share your mobile information with third parties, including affiliates, for their own marketing purposes.

We may disclose identifiers, customer-provided contact information, cookie information, device information and website activity to advertising and analytics providers such as Google for advertising, audience creation, conversion measurement and campaign improvement. Some state privacy laws may define certain advertising-related disclosures as a “sale,” “sharing” or use for “targeted advertising,” even when no money is exchanged. Where applicable, you may request that we stop using or disclosing your information for these purposes by contacting us through the methods listed below. You may also manage cookies and advertising preferences using your browser, device, Google account or available website controls. We do not knowingly sell or share personal information belonging to children under 13.

7. Email Communications

We may send emails related to:

• Inquiries and service requests
• Appointments and technician dispatch
• Estimates, invoices and payments
• Maintenance reminders
• Customer service
• Promotions and special offers
• Surveys or requests for reviews

You may unsubscribe from promotional emails by selecting the unsubscribe link included in the email or contacting us. Even after opting out of marketing emails, we may continue sending nonmarketing messages that are necessary to respond to an inquiry, perform a requested service, administer an account or transaction, or comply with legal obligations.

8. Text Messages

When you affirmatively opt in to receive SMS or MMS messages, we may send messages concerning:

• Appointment confirmations and reminders
• Technician dispatch and arrival updates
• Service-status notifications
• Estimates and customer-support communications
• Maintenance reminders
• Promotions and special offers, when authorized

Consent to receive marketing text messages is not a condition of purchasing goods or services. Message frequency may vary. Message and data rates may apply. You may opt out of text messages from a sending number by replying STOP. You may receive one final confirmation message. For assistance, reply HELP or call us at 386-627-5500.

Opting out of text messages will not prevent us from communicating through another method when necessary to provide a requested service or respond to your inquiry. Additional terms may be provided in our Messaging Terms and Conditions.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide requested services
• Maintain customer and equipment histories
• Honor warranties and maintenance obligations
• Maintain tax, accounting and business records
• Resolve disputes
• Enforce agreements
• Meet legal, licensing, insurance and regulatory requirements
• Support fraud prevention and security
• Carry out the purposes described in this Privacy Policy

Retention periods vary depending on the nature of the information, our relationship with you and applicable legal requirements. We may retain deidentified or aggregated information for a longer period.

10. Data Security

We use reasonable administrative, technical and physical measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure. These measures may include access controls, secure website connections, vendor safeguards, system monitoring and employee access limitations. No website, transmission method or storage system is completely secure. We therefore cannot guarantee absolute security. Please do not send highly sensitive or confidential information through an unsecured email or general website form.

11. Your Privacy Choices and Rights

Depending on where you live and subject to applicable exceptions, you may have the right to request that we:

• Confirm whether we process your personal information
• Provide access to certain personal information
• Correct inaccurate information
• Delete certain information
• Provide a portable copy of certain information
• Limit or opt out of targeted advertising or certain advertising-related disclosures
• Withdraw consent where processing is based on consent

You may also:

• Unsubscribe from promotional email
• Opt out of text messages
• Control cookies through your browser
• Adjust advertising preferences through Google or other advertising platforms
• Ask us not to use directly provided contact information for customer-list advertising

To submit a privacy request, use our website contact form, call 386-627-5500, or write to us at the address below. We may need to verify your identity before completing a request. Verification may require matching information you provide with information already maintained in our records. We will use information submitted for verification only to evaluate and respond to the request. Where permitted, an authorized agent may submit a request on your behalf. We may require proof of the agent’s authority and may contact you directly to confirm the request. We will not unlawfully discriminate against you for exercising an applicable privacy right. Certain information may be exempt from a request. For example, we may retain information necessary to complete a transaction, provide a requested service, maintain warranties, prevent fraud, comply with law or establish and defend legal claims.

12. Children’s Privacy

Our website and services are intended for adults seeking residential or commercial HVAC and related services. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it. A parent or legal guardian who believes that a child has provided us with personal information may contact us using the information below.

13. External Websites and Social Media

Our website may contain links to websites, social media platforms, review sites, financing providers and other services operated by third parties. We do not control these third parties or their privacy practices. Information you provide directly to a third party is governed by that party’s privacy policy and terms. We encourage you to review those policies before providing information.

14. Visitors Outside the United States

Sunshine State is located in the United States, and information we collect may be processed and stored in the United States. If you access the website from another country, your information may be transferred to a jurisdiction whose privacy laws differ from those in your location. Our services are primarily directed to customers in Florida and surrounding service areas.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services, technology or legal obligations. When we make changes, we will post the revised policy on this page and update the “Last Updated” date. Material changes may also be communicated through the website, email or another appropriate method. Your information will be handled according to the version of the Privacy Policy in effect when the information is processed, subject to applicable law.

16. Contact Us

Questions, requests or concerns regarding this Privacy Policy may be submitted through our website contact form or by contacting: